PHOTOGRAPHY BUSINESS PLATFORM
Run every shoot like you planned every frame.
From the first enquiry to the delivered gallery, Shoot Planner handles your bookings, contracts, payments, shot lists and editing pipeline — so you spend your time behind the lens, not behind a keyboard.
You approve every one before it goes. Always. 30 days free. Card taken, nothing charged until day 31, cancel in two clicks.
30 days free · card taken, nothing charged until day 31 · cancel any time
You take the booking.It runs everything else.
Enquiries answered, quotes sent, contracts signed, deposits taken, crew booked, the night planned. You keep the part only you can do — standing in the room, reading the crowd.
✓ You approve everything written. AI drafts replies and quotes — nothing reaches a client until you say so.
✓ You hear every call. Recordings and transcripts land in your call log.
Next up
Quotes that answer back
Every quote you send gets its own private page. Clients read it, ask an AI assistant — briefed on your services and prices — anything they like, and reply in a click. You see the moment they open it, and answer straight from the lead, in your name.
- →An AI assistant that answers questions about the quote and your business — without inventing anything
- →Two-way replies that thread straight into the lead’s activity
- →Open tracking, so you know when a quote’s been read
Evening wedding package · £695
→ Filed as a scored lead: date · venue · 120 guests · full transcript · caller's number
The receptionist that never misses a call
Most bookings still start with a phone call — and a caller who hits voicemail doesn't leave a message, they ring the next name on the list. Your receptionist answers 24/7 on your own local number: takes the date, venue and details, checks your diary, and texts them your booking link before they've found anyone else. You get the transcript and a scored lead, not a missed call.
- →Answers every missed call, evenings and weekends included — the hours enquiries actually happen
- →Checks your diary in real time and captures date, venue, guest numbers, timings, budget and email
- →Every call lands as a scored lead with a three-line summary, a suggested reply drafted, the full transcript and an optional recording
- →Remembers repeat callers by name, texts links instead of spelling emails, and can ring you first in business hours
- →From £10/mo (Lite, 10 calls) + £49 one-off setup — local number included. Bundles: Solo £25/mo (25 calls) · Multi-Op £35/mo (50) · Agency £60/mo (100). Different usage? Get in touch.
Switch on more AI as you grow
Social Suite
Coming soon
A month of Facebook, Instagram and Google Business posts written from your services and your real reviews. You approve, we publish.
Sales Director
£20/month
A sales coach that knows your pipeline. Ask it what to chase this week and it answers about your actual enquiries, not generalities.
Campaign Manager
£39/month
Connect your own Google Ads account in two minutes — no agency, no developer account. Campaigns written from your real services, built and switched on inside your account, then watched hourly by AI that learns from the bookings you actually win.
Flat monthly price on any plan, pro-rated, cancel any time. See all pricing →
Bring your bookings with you. Type nothing twice.
Export whatever your current system will give you — a spreadsheet, a calendar file, even a PDF of contracts — and drop it in. The AI reads your bookings, clients and venues, shows you every one, and saves nothing until you approve it. Most people are up and running in about ten minutes.
No column mapping
No matching screens or template files. It reads what you have.
Or we'll do it free
Email us your exports and a human sets you up within one working day.
Keep both running
Nothing asks you to cancel anything on day one. Switch when you're sure.
A booking, start to finish
An enquiry lands
Straight from your website into Shoot Planner. The AI reads it, pulls out the date, event type and guest count, checks your diary for clashes, scores how hot the lead is, quotes from your packages and drafts the reply — in your voice. You review and hit send.
They book
One click converts the lead to an event with the client record and a personalised agreement. Your client signs electronically and pays the deposit by card from a single secure link — no account, no app, no friction.
The event plans itself
Instead of a 12-page form, your client has a friendly chat in their portal. Out comes a running order, an event summary, a shoot brief and their must-play and do-not-book lists. Guests add requests via a shareable link — anything clashing with the banned list gets flagged automatically.
Shoot week runs on rails
Fourteen days out, the balance reminder sends itself. Two days out, an AI shoot brief lands in your inbox: timeline, audience, key moments, energy arc, practicalities. After the night, the review request goes out while the dance floor is still a happy memory.
Watch it work
An enquiry lands. Then this happens.
The enquiry — 11:42pm
Hi! We're getting married at Mitton Hall on 14th June next year — about 120 guests. We love 90s R&B and Motown. What do you charge and are you free? — Sophie & James
What Gig Nest saw
The drafted reply — 11:42pm, same minute
A canned sample, played honestly — the real thing reads your enquiries, checks your diary, drafts in your voice, and waits for your approval.
Slide it yourself
Fade the admin out of your week
5.2h
admin per week
8h
to first reply
2.5
evenings lost to it
Typical solo operator, self-reported — your mix may vary. The fade is real though.
What actually changes
Connect your enquiry form and email. From the next enquiry onwards, the AI reads it, checks your diary and drafts the reply in your voice.
Your first quotes go out itemised with e-sign contracts attached. Deposits arrive by card instead of bank-transfer chasing.
Clients plan their events in their own portal, reminders send themselves, and you see exactly which shoots made money.
Real clients · real weekends
The standard it protects
These are real reviews of the founder's own photographer business — the working diary that runs on Shoot Planner every weekend. This is the level of service the software exists to make sustainable.
“Communication with him beforehand was outstanding: every time I messaged him I had a response within the hour, I'm not joking.”
“He really got to know us and knew exactly what sort of music and vibe we wanted, and on the day he actively looked out for both of us and talked us through everything.”
“Everyone commented on your music choices, but also how easy you were to deal with and how you went out of your way to help other suppliers and guests too.”
“After our initial phone call, we felt you got us to a tee, and the music set you delivered on our wedding day confirmed this — it exceeded all of our hopes!”
Reproduced with permission · read them at the source
One Saturday, replayed
You worked the room. It worked the rest.
18:12 Load-in at the venue
19:04 Enquiry lands — wedding, next August
19:04 Parsed, scored 91, reply drafted in your voice
19:48 Doors. First dance in ninety minutes
20:15 Quote viewed — the assistant answers 3 questions
21:37 Song request from the dancefloor, auto-filed
22:10 Deposit paid on Tuesday's booking
23:58 Lights up. Review request queued for Monday 10am
00:41 Van packed. Everything above is waiting, done
A sample night, honestly labelled — but this is the shape of every Saturday it runs.
No-risk trial
Try the whole thing. Risk nothing.
30 days, everything unlocked
The full platform, not a crippled trial. Every feature on from day one.
Not charged until it ends
Every plan starts with a 30-day free trial of everything. A card is taken at signup so the account can continue seamlessly, but nothing is charged until day 31, and cancelling takes two clicks.
Your data stays yours
Every business's data is fully isolated, and nothing is deleted when a trial ends. Come back in three months and it's all still there.
Set up in an afternoon
Import your services, drop the booking widget on your site, forward your enquiry email — most photographers are answering enquiries with AI the same day.
Shoot Planner, in plain English
What is Shoot Planner?
Shoot Planner is AI-first business software for mobile photographers and entertainment agencies. It triages your enquiries, drafts quotes and replies in your voice, sends contracts and takes card payments, runs the event planning with your clients, and briefs your team — all in one place.
Who is Shoot Planner for?
Working photographers and event entertainment businesses in the UK — from solo wedding and party photographers to multi-op companies and agencies running a roster of photographers. If you take bookings, send quotes and run events, it's built for you.
Is Shoot Planner good for wedding photographers?
Yes. Wedding work is the core use case: itemised quotes, e-signed contracts, deposit and balance payments, a client planning portal, guest request-request links, and an AI shoot brief before every wedding. It replaces the spreadsheet-and-inbox juggle most wedding photographers live in.
How is it different from a spreadsheet or a generic CRM?
Generic CRMs don't know how a photographer business runs. Shoot Planner does — it checks your diary for clashes, quotes from your packages, generates the contract from the booking, plans the planning, and writes the shoot brief. The AI does the admin instead of just storing it.
Do my clients need an app or account?
No. Clients and their guests use private, secure links — no passwords, no downloads, nothing to forget. They sign, pay and plan the event from one link that looks like your business, not ours.
Can I take deposits and balance payments by card?
Yes. Send a secure payment link and clients pay the deposit or balance by card through Stripe. Payments mark themselves as paid automatically, and balance reminders send themselves before the event.
Can I move my existing bookings across?
Yes. Export your clients and upcoming events as a CSV from your current system and import them in a few minutes — most photographers are fully set up the same day. On the Agency plan we'll do the import for you.
How much does Shoot Planner cost, and is there a free trial?
Plans start at £19/month. Every plan starts with a 30-day free trial of everything. A card is taken at signup so the account can continue seamlessly, but nothing is charged until day 31, and cancelling takes two clicks. No contract.
Tonight's enquiries could answer themselves.
Set up in an afternoon. By the evening, Shoot Planner is reading enquiries, drafting replies and holding dates — and you're back to the work you actually chose.
30 days free · card taken, nothing charged until day 31 · cancel any time